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Because healthy foods are an important part of your pet's good health

All Proformance formulas are scientifically formulated for the long term health of your pet and produced from safe, natural ingredients. Our chicken originates in human food facilities in which no antibiotics or hormones are used. Our grains are herbicide free and ground fresh daily in our facility. We use no artificial preservatives, colors or flavors in any Proformance formulas.
  • Balanced levels of Omega 3 and 6 fatty acids for healthy skin and coat
  • Natural shellfish flour and poultry cartilage to support healthy bone joints and cartilage
  • Natural prebiotics, probiotics and digestive enzymes for good intestinal health
  • Antioxidants to support a healthy immune system
  • Natural kelp encapsulation to preserve vitamin potency

Proformance formulas contain many beneficial ingredients, including peas,
alfalfa, deep water ocean kelp, chicory root, yucca, oatmeal, L-Carnitine and natural digestive enzymes.

Proformance Freshway Holistic varieties provide vitamins and minerals sourced naturally from nutritious fruits & vegetables while using all human grade source ingredients.

Skin & Coat Conditioning System

* Balanced levels of Omega 3 and 6 fatty acids to reduce skin inflammation

For decades, research has shown that Omega-6 fatty acid (linoleic acid, from sources such as corn and chicken fat), aids in maintaining healthy skin and hair coat. Most brands of pet food have satisfactory levels of Omega-6. However, if a dog or cat is subject to skin allergies or has an open cut, abrasion, or hot spot, high levels of Omega-6 can actually contribute to inflammation and discomfort. Under these conditions, Omega-3 fatty acids from natural flax oils play an important role in reducing skin inflammation and discomfort. Research indicates that Omega-6: Omega-3 ratios should be between 5:1 and 10:1. All Proformance formulas fall well within these ranges.

All-natural Joint & Cartilage System

Proformance uses shellfish flour and poultry cartilage to promote healthy bone joints and cartilage. These organic sources for glucosamine and chondroitin are both effective and consistent with our all-natural philosophy.

Glucosamine hydrochloride and chondroitin sulfate, both produced naturally by the body, are responsible for the production of joint lubricants and shock absorbers. They are believed to stimulate the rebuilding of cartilage and to play a role in the fight against osteoarthritis. Inadequate levels of these important building blocks, due to age or diet, can result in a breakdown of joint cartilage leading to joint inflammation and discomfort.

Intestinal Health System

* Highly digestible chicken and lamb proteins
* High quality beet pulp fiber & chicory root, to reduce intestinal gas
* Yucca Schidigera, to reduce waste odor
* Natural yogurt-like digestive enzymes
* Low magnesium, pH balanced cat foods, to promote urinary tract health

Digestive health is one of the most important components of your pet's overall well being. A healthy digestive system increases the uptake of essential nutrients, vitamins and minerals, while reducing such unpleasant side effects of a poor diet as intestinal gas.

Natural Immune System Boost

* Antioxidants found in alfalfa, peas, beta-carotene, Vitamin E, vitamin C and Vitamin A play a key role in helping dogs and cats maintain a healthy immune response.
* These ingredients and others found in Proformance formulas all combine to
provide a powerful antioxidant boost.

When oxygen is metabolized or burned by the body, cells form by-products called "free radicals." Free radicals travel through the cell, disrupting the structure of other molecules. This results in cell damage. Oxidative cell damage is believed to contribute to aging and numerous health problems, including the onset of many diseases.
Antioxidants protect critical cell components from damage by neutralizing free radicals.

Vita-Pro® Vitamin Delivery System
Natural kelp encapsulation preserves vitamin levels for maximum potency

Sequestered trace minerals provide health benefits to dogs and cats that sulfated mineral products cannot:

* Trace minerals (zinc, iron, etc.) are encapsulated in kelp protecting them from stomach bacteria and interfering substances. Research shows that by protecting these minerals in the stomach and time-releasing them in the digestive tract mineral absorption is increased dramatically. Bioavailability and absorption of sulfate minerals averages 33% while sequestered mineral absorption is over 98%.
* Encapsulation protects vitamins from attack (degradation) by trace minerals, so vitamins do not lose potency. After 1 month in packaging, vitamin A strength is dramatically higher for Proformance versus sulfated trace mineral diets. Sulfated diets typically lose 30-40% of their vitamin A potency in only one month.